Electrolux on designing the future kitchen
What if our physical environment could improve our food, clothes, and well being? Electrolux is rethinking how the home can shape a better life for people and the planet.
Tove Chevalley is the Head of Electrolux's Innovation Hub, which is focused on rethinking the way we cook, clean, and take care of our homes. In this episode, we dive into how the Electrolux Innovation Team works with open innovation, teenagers, and startups to develop new solutions that facilitate sustainable eating, better clothing care, and well-being in the home. We also talk about pursuing corporate innovation in legacy organizations, especially with sustainability in mind as so many large organizations work towards net zero emissions.
Analisa Winther, Nordic FoodTech Podcast Host 1:41
Hi Tove. Welcome to the Nordic FoodTech Podcast.
Tove Chevalley, Electrolux 1:44
Thank you. So nice to be here.
Analisa Winther, Nordic FoodTech Podcast Host 1:46
So, you have had a pretty interesting career thus far in terms of what led you to Electrolux. And I think it'd be great to start just by giving some background on where you're coming from and how you got to where you are now?
Tove Chevalley, Electrolux 1:57
Sure. So, I was born and raised in a town called Eskilstuna, which is an hour outside of Stockholm, Sweden. And I actually have a long background in brand and marketing in very different fields. I had a longer stay at Adidas working with the brand and marketing for their running business. I think that's where I got introduced to the world of innovation because Adidas has brand and marketing and innovation very, very closely interlinked. So, I had, you know, the most amazing school when it comes to innovation and how you do that in a really big company by working as a startup. I always loved working with marketing, but I always felt that something was missing. So going into the world of innovation, I kind of felt that I came home so to speak. And that was fantastic. And then after that, I actually started my own company, which is also an amazing school on its own. When you're coming from a corporate world where you're kind of quite secure and then to be able to stand on your own two feet and learn how to do things, it's also a very, very important school, I think, when you work with innovation. And that's really where I got to work with Electrolux. First as a client working with digital innovation and kind of structuring that, and then I got the offer to work with their future growth portfolio. That's kind of when I jumped ship and became an employee again.
Analisa Winther, Nordic FoodTech Podcast Host 3:33
And when you started, Electrolux did not have an Innovation Hub?