You ready to get nerdy about coffee? Tim Wendelboe has worked firsthand in the three main links of the coffee value chain. He bought his own coffee farm in Columbia, runs a roastery in Oslo, and has won multiple champtionships recognizing him as one of the best baristas in the world.

Tim spends a lot of time working with his entire supply chain to ensure quality without compromising on sustainability or transparency. His farm in Columbia, Finca el Suelo, uses biological farming to grow coffee free from pesticides and mineral fertilizers. Join us as we explore sustainability and transarency in the coffee industry and what it takes to maintain great taste from seed to cup.

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Episode Transcript

Analisa Winther, Nordic FoodTech Podcast Host 2:27

So, I want to start a little bit with your startup journey of how you even got into coffee and, you know, like where you began versus where you are now, just so we get some context. So, how did you get started?

Tim Wendelboe 2:40

It's kind of a standard story in coffee. I just fell into it, I guess. But I started right after high school actually. I just needed a job. And back then, you know, we didn't have internet, so I kind of just wandered the streets to look for vacancies in the windows of stores and cafes and bars and stuff. And then there was one coffee shop that needed people. That was when coffee shops were brand new, like it was, I think the second year of the modern coffee shops in Oslo, and I didn't even know what it was. So, I just thought I applied for a job at a normal café, but it turned out to be one of the first coffee shops in Oslo. And, I got the job and kind of fell in love with coffee. I didn't really drink coffee before I started working there. So, it was kind of a journey.

Analisa Winther, Nordic FoodTech Podcast Host 3:34

Do you remember your first cup of coffee?

The Nordic FoodTech Podcast

Coffee's Journey from Farm to Cup with Tim…

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